PinnedMember-onlyHow To Make Your First Newsletter DollarsWithout a big list or by selling ads. — Don’t kid yourself. Monetization is the point of a newsletter — either indirectly or directly. Your newsletter’s goal is to drive you revenue. Some newsletters drive users to a SaaS (Software as a Service) website, or product page on Amazon or Gumroad (indirectly). …Affiliate Marketing6 min read
PinnedMember-onlyThe Top 5 Email Newsletter Platforms — and the one you should choose.(This post contains an affiliate link or two. I only promote links to products I use + love OR I know are quality products.) You did it. You finally decided to start a newsletter. Fireworks! But now you need to make another choice: what platform should I publish on? …Newsletter10 min read
PinnedMember-onlyDon’t Start A Blog. Start A Newsletter.I love Twitter. Why? I saw someone tweet about starting a blog and thought, “why don’t they start a newsletter instead?” So I tweeted it out. The tweet went mini-viral with some excellent engagement (take a scroll through the replies). …Email Newsletters4 min read
Published in Better Marketing·3 days agoMember-onlyThe Guide To Non-Linear Newsletter GrowthPublishing a newsletter is easy. Growing it is not. — Writing and publishing a newsletter is simple — some might even say “easy”. The real trick is getting people to subscribe. Unless you already have a large online audience or 1000 True Fans elsewhere, this shit is HARD. So it’s no surprise that when I solicited feedback from my readers…Newsletter Marketing7 min read
Sep 20Member-onlyWhy I broke up with Substack — and moved to ConvertKit.Once lovers. Now we’re just friends. — I’ve been writing a lot about newsletter platforms lately. Particularly Substack & ConvertKit — the two I happen to have the most experience with. Substack was where I launched my newsletter in January 2021. And then switched to ConvertKit 9 months later. I broke up with Substack one year ago. But the cheating started far earlier. I was…Substack4 min read
Sep 11Member-onlyI got in the ConvertKit Sponsor Network — here’s why you should (or shouldn’t) join.The pros & cons of the CKSN. — I published my first newsletter ad in my 34th edition — one year ago — on September 7th, 2021. (Check it out here) Since then — and for the next 360 days — I was slowly growing my ad revenue in my newsletter to eventually over $1K per month. Which…Newsletter5 min read
Sep 5Member-onlyAre Substack’s “Network Effects” worth the tradeoff?4 things you need to consider first. — Lenny Rachitsky writes Lenny’s Newsletter: a weekly newsletter about “product, driving growth, and working with humans.” He has over 200,000 subscribers, including over a thousand paying subscribes. Lenny publishes on Substack. …Substack4 min read
Aug 24Member-only4 simple ways to retain new subscribers.Getting newsletter subscribers is hard. So don’t lose them. — You busted your ass to get that new subscriber. The last thing you want them to do is bounce. It often costs more to get new customers than retain them — same goes for subscribers. Even without direct cost to getting new subscribers, it still takes time and energy. So…Email Newsletters5 min read
Aug 9Member-onlyNewsletters ≠ Email Marketing“They’re the same thing.” No. They’re not. — I’m writing this because I see it way too often. An email newsletter is not the same thing as email marketing. Semantics? Maybe. But they both can mean many things. And the distinction is really important for anyone in a marketing role who’s been tasked with coming up with a…Content Marketing4 min read
Aug 2Member-onlyWhat’s the point of a newsletter? It’s this.It all boils down to one thing. — I like to see the responses I get when I tweet things like this: But Ara challenged me. Wasn’t expecting that tbh. After some thought, I replied to Ara: Great question. From a consumption standpoint: to be informed, educated, entertained or to purchase. …Newsletter5 min read
