Without a big list or by selling ads. — Don’t kid yourself. Monetization is the point of a newsletter — either indirectly or directly. Your newsletter’s goal is to drive you revenue. Some newsletters drive users to a SaaS (Software as a Service) website, or product page on Amazon or Gumroad (indirectly). …

(This post contains an affiliate link or two. I only promote links to products I use + love OR I know are quality products.) You did it. You finally decided to start a newsletter. Fireworks! But now you need to make another choice: what platform should I publish on? …

I love Twitter. Why? I saw someone tweet about starting a blog and thought, “why don’t they start a newsletter instead?” So I tweeted it out. The tweet went mini-viral with some excellent engagement (take a scroll through the replies). …

My open rates were suffering — until I made 2 changes. — My newsletter open rates have been consistently hitting over 55% recently. But it wasn’t always like this.

Here’s how one newsletter is getting readers hooked. — I used to be addicted to Starbucks. And it wasn’t for the coffee or food — it was their rewards program. I needed those rewards. So I stopped at Starbucks every morning on my way to work. …

Goal overwhelm is real — so make it simple. — Whether it’s the beginning of a new year (like… right now) or the beginning of a new project, most of us have set lofty, ambitious — even audacious — goals. Guilty? Me too. But how often do we actually hit those goals? If you’re anything like me, the answer is…

A reflection on 100 published editions. — Remember 2020? What words come to mind? COVID. Global pandemic. Shutdown. One of those, right? I relate. And it was a tough year. But as tough as it was, 2020 was an inflection point in my online journey: I got more active on Twitter. I started listening to more podcasts. …

Get off the never-ending content creation hamster wheel. — One of the most common pieces of advice for success in this whole online game is “Be consistent!” That goes for newsletter advice, too. But what if you suck at consistency? Or what if you don’t want to dedicate hours of your life each week to consistently writing new newsletter content? A weekly newsletter is a commitment…

How I’m Optimizing for the “right” clicks. — A few weeks ago I shared why it’s important to segment your subscribers. Check that out below. How to segment new subscribers with a Welcome Email I’ve been making this mistake for too long — don’t be like me.growthcurrency.medium.com NGL: I was fired up when I wrote it! I envisioned a smooth process that worked like magic. It would tell me more about my new subscribers and their goals & challenges.