6 lessons I’ve learned to grow & monetize newsletters — from working at SparkLoop

I’ve learned these 6 huge lessons working at SparkLoop over the past 6 months.

Dylan R.
8 min readOct 4, 2023

I’ve been working at SparkLoop for 6 months.

In that time, I’ve…

→ helped publish 14 podcast episodes with successful newsletter operators

→ composed & published 9 Friday Features diving deep into what makes these newsletters successful

→ hosted & moderated a bunch of free Office Hour workshops with insanely smart newsletter peeps

Now I’m boiling down — for you — the biggest lessons from analyzing these successful newsletters.

Here are the 6 biggest lessons I’ve learned when it comes to operating a newsletter.

#1 — Reinvest in growth

Create a growth flywheel by reinvesting your revenue back into growth.

We interviewed Michael Houck from Houck’s Newsletter — a freemium newsletter for startup founders.

Michael Houck’s newsletter (image via SparkLoop.app)
(source: sparkloop.app/blog)

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Dylan R.

Teaching you how to start + grow + monetize a newsletter — as I share how I’m doing it. https://www.growthcurrency.net