Published in Better Marketing·PinnedMember-onlyHow to Build a Successful Newsletter without a Massive AudienceThese are the 6 elements most successful newsletters have — here’s how to do it. — Why do some newsletters have tens of thousands of subscribers — while others can’t seem to gain more than a few each week? What makes these newsletters so successful? And does the size of a newsletter list determine its level of “success”? Well, some of the biggest newsletters are media…Marketing Strategies6 min readMarketing Strategies6 min read
PinnedMember-onlyHow To Make Your First Newsletter DollarsWithout a big list or by selling ads. — Don’t kid yourself. Monetization is the point of a newsletter — either indirectly or directly. Your newsletter’s goal is to drive you revenue. Some newsletters drive users to a SaaS (Software as a Service) website, or product page on Amazon or Gumroad (indirectly). …Affiliate Marketing6 min readAffiliate Marketing6 min read
PinnedMember-onlyDon’t Start A Blog. Start A Newsletter.I love Twitter. Why? I saw someone tweet about starting a blog and thought, “why don’t they start a newsletter instead?” So I tweeted it out. The tweet went mini-viral with some excellent engagement (take a scroll through the replies). Lots of support — but also a lot of…Email Newsletters4 min readEmail Newsletters4 min read
Published in Better Marketing·Feb 28Member-onlyFix These 7 Newsletter Mistakes TodayMake your newsletter work for you — not against you. — On a podcast recently, the host asked me an often-overlooked question about newsletters: What are some of the basic strategic errors that newsletter writers commit at early stages? I came up with a few mistakes I’ve made — and a few I’ve seen others make: Your newsletter is too hard…Newsletter Marketing9 min readNewsletter Marketing9 min read
Published in Better Marketing·Feb 8Member-only5 Simple Ways To Monetize Your Newsletter TODAYThe path to money is quicker than you think… — The goal for 99% of newsletters is to make money. And some want to make it BIG. They see 7-figure revenues from The Hustle or Morning Brew and think: “Why not me?” But not everyone wants to build the next Morning Brew. So what’s the best, easiest, and…Email Newsletters7 min readEmail Newsletters7 min read
Published in Better Marketing·Jan 31Member-onlyHow I increased my newsletter open rates to over 55% [2 ways]My open rates were suffering — until I made 2 changes. — My newsletter open rates have been consistently hitting over 55% recently. But it wasn’t always like this.Email Marketing4 min readEmail Marketing4 min read
Published in Better Marketing·Jan 24Member-onlyAre Your Newsletter Readers Addicted?Here’s how one newsletter is getting readers hooked. — I used to be addicted to Starbucks. And it wasn’t for the coffee or food — it was their rewards program. I needed those rewards. So I stopped at Starbucks every morning on my way to work. I saved up those precious rewards to get the free drink or meal…Newsletter3 min readNewsletter3 min read
Jan 4Member-onlySuck at setting goals? Try this.Goal overwhelm is real — so make it simple. — Whether it’s the beginning of a new year (like… right now) or the beginning of a new project, most of us have set lofty, ambitious — even audacious — goals. Guilty? Me too. But how often do we actually hit those goals? If you’re anything like me, the answer is…Newsletter4 min readNewsletter4 min read
Published in Better Marketing·Dec 28, 2022Member-onlyHow My Newsletter Went from “Aimless Hobby” to a Media Business.A reflection on 100 published editions. — Remember 2020? What words come to mind? COVID. Global pandemic. Shutdown. One of those, right? I relate. And it was a tough year. But as tough as it was, 2020 was an inflection point in my online journey: I got more active on Twitter. I started listening to more podcasts. …Newsletter7 min readNewsletter7 min read
Published in Better Marketing·Dec 12, 2022Member-onlyHow to write a newsletter when you suck at consistency.Get off the never-ending content creation hamster wheel. — One of the most common pieces of advice for success in this whole online game is “Be consistent!” That goes for newsletter advice, too. But what if you suck at consistency? Or what if you don’t want to dedicate hours of your life each week to consistently writing new newsletter content? A weekly newsletter is a commitment…Newsletter4 min readNewsletter4 min read
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