Why I broke up with Substack — and moved to ConvertKit.

Once lovers. Now we’re just friends.

I’ve been writing a lot about newsletter platforms lately.

Particularly Substack & ConvertKit — the two I happen to have the most experience with. Substack was where I launched my newsletter in January 2021.

And then switched to ConvertKit 9 months later.

I broke up with Substack one year ago.

But the cheating started far earlier.

I was having an affair with another email platform — ConvertKit — but I wasn’t even using it to publish my newsletter. I just needed a landing page for a lead magnet. ConvertKit fit the bill with their free landing page builder.

Substack didn’t have a suitable option…

So I launched my lead magnet & landing page with ConvertKit. And over the course of a month, I got ~150 new subscribers.

I exported that list of new subscribers and moved them over to Substack and continued publishing there for a few more months.

All the while I couldn’t forget about the experience I had building and launching the ConvertKit landing page. I couldn’t get it out of my head. And turns out there were even more options for newsletter…