What’s the point of a newsletter? It’s this.

It all boils down to one thing.

I like to see the responses I get when I tweet things like this:

But Ara challenged me.

Wasn’t expecting that tbh. After some thought, I replied to Ara:

Great question.

From a consumption standpoint: to be informed, educated, entertained or to purchase.

From a creation standpoint: to inform, educate, entertain, or sell.

:)

My response was sincere. But too naïve. And it inspired this article.

I’m not going to bury the lede here.

The point of your newsletter is to make money.