I’m trying to earn an income in the creator economy. You might be, too.
It’s not easy.
But I’ve made some observations (and tested a few myself) and noticed something.
The most successful creators seem to perfectly balance:
- Consumption
- Creation
- Promotion
These three levers are what I deem The Creator’s Levers for Success. And you can’t only focus on one or two of these levers alone. Here’s why.
→ Consuming too much leaves you less time to create and promote.
→ Creating too much gives you little time to consume new ideas and inspiration, and no time to promote your work.
→ Promoting too much turns people off.
Is there an optimal ratio for these levers? It’s different for everyone. But the balance is key.
For example, lacking any of the three will lead to negative results.
Lack of Consumption
If you don’t consume anything, you’ll lose context to what’s happening in the world. You’ll become a media hermit. You’re creating and promoting — but is it even relevant? Is the idea inspired or is it old news and…
