Member-only story
To go paid or NOT to go paid?
Just because you can charge for your newsletter—does it mean you should?
It feels like every day I wake up…
— check my email —
and another newsletter publishing platform is offering paid newsletter options.
It has literally never been easier to charge for your newsletter content.
But should you?
Starting a paid newsletter or pivoting to one is tempting for a number of reasons…
- recurring revenue
- no dealing with advertisers
- recurring revenue
- scalability
- recurring revenue
All that — AND did I mention the recurring revenue?
Any way you slice it, charging people for your content is a tempting proposition.
But is it the right choice for you?
What to consider before going paid
Here are a few things I’d consider before diving head-first into a paid newsletter:
- Is my content valuable enough? Would someone pay to access this information? You should have a good idea if people will actually pay (and how much) before you charge a…
