Member-only story
This YouTuber taught me everything about audience growth
This relates to newsletters — trust me.
ARIatHOME is a talented musician.
He’s also a YouTuber with 328k subscribers — with only five long-form videos.
Here’s an abbreviated story of Ari’s rise, how I found him (or how he found me), and the big lesson newsletter operators can learn from him.
Ari’s Content Strategy That’s Skyrocketed Growth
Ari started his YT channel in 2014 when he was ~15yrs old.
He was posting music videos of his songs and streams. Despite being a natural talent, none of the videos really took off.
Then, the YT algorithm served me an ARIatHOME Short last week.
And guess what → Ari was NOT at home anymore. He was out on the streets — of NYC.
And he was walking around like one-man digital marching band with a keyboard, mic, mixer, and speakers.
I watched transfixed as Ari approached complete strangers.
