These 3 Onboarding Mistakes Kill Newsletter Engagement

Here’s how to fix them.

I’m a (proud) newsletter nerd. And a houseplant nerd. 🪴

So I subscribed to one of my favorite houseplant YouTuber’s newsletters.

….and yikes 😬

They made some super common mistakes that can spell death to engagement.

But the best part? They are all super easy to avoid.

Here’s what they did wrong — and how to do it better…

Beautiful landing page by Kit 👌

The landing page is beautiful. The copy is pretty solid.

So I subscribed — and then… the first mistake.

The Dreaded Landing Page Dead End of Engagement Death

MISTAKE #1 — MISSING THANK-YOU PAGE

✅ They had a beautifully-designed Kit landing page

✅ I signed up easily

❌ But then….. the dead-end message of engagement death: “Success! Now check your email to confirm your subscription”

Yes, it’s the default option. But please…