These 3 Onboarding Mistakes Kill Newsletter Engagement
I’m a (proud) newsletter nerd. And a houseplant nerd. 🪴
So I subscribed to one of my favorite houseplant YouTuber’s newsletters.
….and yikes 😬
They made some super common mistakes that can spell death to engagement.
But the best part? They are all super easy to avoid.
Here’s what they did wrong — and how to do it better…
Beautiful landing page by Kit 👌
The landing page is beautiful. The copy is pretty solid.
So I subscribed — and then… the first mistake.
MISTAKE #1 — MISSING THANK-YOU PAGE
✅ They had a beautifully-designed Kit landing page
✅ I signed up easily
❌ But then….. the dead-end message of engagement death: “Success! Now check your email to confirm your subscription”
Yes, it’s the default option. But please…