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The Top 4 Email Newsletter Platforms — and the one you should choose.
(This post contains an affiliate link or two. I only promote links to products I use + love OR I know are quality products.)
You did it.
You finally decided to start a newsletter. Fireworks!
But now you need to make another choice: what platform should I publish on? So many options — so much paralysis.
Substack?
Kit?
MailChimp?
beehiiv?
The Double-Edged Sword of Choice
We have a lot of ESP options. A lot more than 10 years ago.
And more choice is a double-edged sword:
→ you’ll eventually make an ESP decision… but it’ll take way longer than when you had MailChimp as the only robust + free option.
I can save you the time now and just recommend Kit (affiliate) as the best newsletter platform for most creators to begin with. Yes, I’m an affiliate. But I’m also a long-time user and huge fan.
But you might not know me well enough to just trust me.
In that case…
Below I’ll cover 5 of the most popular email newsletter options along with their Benefits + Limitations.
But here’s the tl;dr…
Don’t need to waste time trying to find the “right” option. Because you know what? The right option is the one that gets you started.
Before we start — some caveats:
- This isn’t an exhaustive list of every newsletter and/or email marketing option out there. None of us need that. #analysisparalysis
- This isn’t an exhaustive breakdown of every single feature on these platforms. I’ll stick with some relevant features for the beginner or intermediate publisher. *Note: this article isn’t updated regularly and some features may no longer be available or on the plans as listed.
