The Key To More Newsletter Sign-ups that Beginners Always Miss

Stop being an invisible expert. Prove it.

Nobody’s going to listen to you. Until you give them a reason to.

I’ve studied a LOT of newsletter sign-up pages. And what do they all have in common?

Credibility.

Bill Kerr of Open Source CEO has killer branding AND social proof as credibility

And for good reason:

→ It’s the “why” folks should subscribe and read what you have to say. You might be an expert. But if you don’t tell people, you’re an invisible expert. And that helps no one.

So…

With the zillion newsletters battling for attention, you need to be compelling.

Credibility is a lever you must pull.

The 5 Forms of Credibility You Need To Use

Every successful newsletter landing page leverages at least one (ideally multiple) of these credibility types:

1. Authority & Expertise (I know my stuff)
2. Social Proof (Other people trust me)
3. Results & Track Record (I’ve done this before)
4. Earned Media & Endorsements (Respected sources vouch for me)
5. Brand Familiarity (You’ve seen me…