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The flywheel that drove $33k in 53 minutes

And how you can use it for your newsletter

3 min readJan 24, 2025

This flywheel got Katelyn Bourgoin over 2,586 people on her course waitlist.

Her course costs $475. You do the math.

(check out her PAINKILLER course here>>)

Sure, the waitlist won’t convert 100% to the course.

But…

The sales letter for the presale did $33k in 53 minutes (she said so in an email to her list this past fall).

And you can be sure it wouldn’t have been as successful without this waitlist flywheel in full effect.

Here’s how Katelyn’s course waitlist flywheel works:

1. Someone joins the waitlist
2. They complete a survey sharing their top pain point
3. They receive access to Ouchy Pain Finder bot (so smart)
4. They get a follow-up email asking why they joined the waitlist
5. Katelyn’s team uses the pain points to craft content to build the waitlist

Frickin’ brilliant.

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Dylan R.
Dylan R.

Written by Dylan R.

Teaching you how to start + grow + monetize a newsletter — as I share how I’m doing it. https://www.growthcurrency.net

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