Mark Manson’s Masterful Newsletter Onboarding (Part 1)

How he’s getting the most out of every sign-up (+ FREE templates)

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Want a free newsletter onboarding course?

Here’s a tip:

→ Sign up for celebrity newsletters.

You might find some gold nuggets with onboarding, content strategy, and monetization you wouldn’t have found otherwise.

That’s exactly what happened when I signed up for Mark Manson’s newsletter a few days ago.

(You remember Mark, right? The writer who, subtly, gives zero f*cks?)

And I was pretty stunned by the way he approached subscriber “onboarding” aka the welcome sequence.

Let me break it down.

Here’s what I learned signing up for Mark Manson’s newsletter.

#1 - Mark’s landing page focuses on transformation instead of branding

What’s the most common thing you see on every newsletter sign-up page — other than the email form itself?

The name of the newsletter. Often the face of the creator.

Not Mark.