How To Unlock Ideas: The Niche Key 🗝️

Dylan R.
3 min readApr 23, 2022
Finding and digging into your niche can be the constraint your best ideas need to surface.

I was scared. For a long time:

“I don’t want to write about one thing. I like all the things.”

The idea of just writing about one topic scared the 💩 out of me: I did not want to be confined to a niche prison. What if I wanted to write about something different?

Well last week, after some gentle coercion by a peer, I finally announced I was “niching down” with this newsletter. (If you missed it, read about it here).

My finger was trembling. Nervous as hell. (Cue climactic music)…

Then I hit ‘send’.

The email went out — and it was a complete unlock.

It’s true what they say: “constraints unlock creativity.”

Here’s how accepting the constraint of niching down opened the floodgates of ideas and opportunities.

Quick story: I run a lot.

It’s my highly-leveraged meditation/fitness/ideation session. Last week after I hit send on the email announcing my newfound “focus”, I went for a run — and ideas began flowing.

I’ll often get ideas while running, but this was different: they wouldn’t stop. I was recording each idea as quickly and often as they came. My minutes-per-kilometer took a backseat to my…

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Dylan R.

Teaching you how to start + grow + monetize a newsletter — as I share how I’m doing it. https://www.growthcurrency.net