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How to segment new subscribers with a Welcome Email [Part 1]

I’ve been making this mistake for too long — don’t be like me.

Dylan R.
4 min readNov 13, 2022
Image by author via Canva

The Growth Currency⚡ newsletter has been publishing weekly for over 90 editions.

But there’s a big ol’ elephant in the room.

One thing I’ve neglected that could end up costing me — and I don’t want you to make this same mistake.

It’s personalization & segmentation.

(Created by author with imgflip.com)

There was a study by Hubspot where they analyzed over 300,000 marketing emails with CTAs. The emails with “personalized CTAs” performed over 202% better than those without.

That’s pretty significant.

Imagine getting double the clicks, double the conversions. Double the revenue.

It got me thinking…

As my newsletter evolves, I’m going to expand ways I can help you grow + improve + monetize your own newsletters.

But offering everyone the same product or service — all at the same time — doesn’t make sense:

Not everyone is at the same place in their

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Dylan R.
Dylan R.

Written by Dylan R.

Teaching you how to start + grow + monetize a newsletter — as I share how I’m doing it. https://www.growthcurrency.net

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