Member-only story
How to segment new subscribers with a Welcome Email [Part 1]
I’ve been making this mistake for too long — don’t be like me.
The Growth Currency⚡ newsletter has been publishing weekly for over 90 editions.
But there’s a big ol’ elephant in the room.
One thing I’ve neglected that could end up costing me — and I don’t want you to make this same mistake.
It’s personalization & segmentation.
There was a study by Hubspot where they analyzed over 300,000 marketing emails with CTAs. The emails with “personalized CTAs” performed over 202% better than those without.
That’s pretty significant.
Imagine getting double the clicks, double the conversions. Double the revenue.
It got me thinking…
As my newsletter evolves, I’m going to expand ways I can help you grow + improve + monetize your own newsletters.
But offering everyone the same product or service — all at the same time — doesn’t make sense:
Not everyone is at the same place in their…