Money.
The term ‘creator economy’ isn’t much without it. But you don’t start creating for money.
You start creating because you love it.
You don’t pick up a guitar for the first time and think about the music business. You just want to learn to play. You didn’t start shooting photos thinking about how you’d scale a photography business. You just wanted some pretty pictures.
Then one day you realize, “Wait, I could make real money doing this?”
I started writing a newsletter because I wanted to.
I never approached my newsletter (ie. creative passion) with business-oriented goals. I did that with a different passion project in 2019 and it went badly.
Instead, my only goal was to show up every week, write a newsletter about what I was interested in and what I thought would help you in your creator journey.
Then, after publishing for 6 months or so, I realized I could turn my love for writing a newsletter into a small business.
But — if I started over…
I’d reverse engineer a newsletter (or any content) for a quicker path to monetization. Instead of 6 months, I’d strategically build a media business.
