How To Reverse Engineer Content Monetization

Money.

The term ‘creator economy’ isn’t much without it. But you don’t start creating for money.

You start creating because you love it.

You don’t pick up a guitar for the first time and think about the music business. You just want to learn to play. You didn’t start shooting photos thinking about how you’d scale a photography business. You just wanted some pretty pictures.

Then one day you realize, “Wait, I could make real money doing this?”

I started writing a newsletter because I wanted to.

I never approached my newsletter (ie. creative passion) with business-oriented goals. I did that with a different passion project in 2019 and it went badly.

Instead, my only goal was to show up every week, write a newsletter about what I was interested in and what I thought would help you in your creator journey.

Then, after publishing for 6 months or so, I realized I could turn my love for writing a newsletter into a small business.

But — if I started over…

I’d reverse engineer a newsletter (or any content) for a quicker path to monetization. Instead of 6 months, I’d strategically build a media business.