How I Built A Free Email Course — and Gained 210+ Subscribers in under 30 days.
I ran an experiment this past month.
Louis and the team at SparkLoop were kind enough to sponsor this Growth Currency experiment.
The goal was to launch and promote a lead magnet to drive subscriber growth.
I decided to create an email course: The 1KS Roadmap — Free course to getting your first 1,000 newsletter subscribers.
I wanted to create something that would resonate with my newsletter readers — present and future.
And getting them used to seeing “Dylan @ Growth Currency⚡” in their inboxes wasn’t going to hurt, either.
Mostly — I wanted to create a lead magnet that would align seamlessly with my newsletter content.
After all, the whole point of creating a lead magnet is to acquire a new subscriber. If your lead magnet isn’t relevant to your content, you’re doing everyone a disservice.
So here’s how I did it.
STEP 1: Created the Notion Doc
I needed a place to gather all of my thoughts, ideas, resources.
Most importantly, I needed a place to create the course outline. I used Notion. Any other word processor would’ve worked. But I just like Notion.
In the Notion doc, I outlined all of my sections for the course. I set up headings for each section and added a few bullet points.
Once all headings and bullet points were added, I began filling in more details.
Notice I didn’t write out the whole course from start to finish? Writing it that way can feel overwhelming, tedious, and never-ending.
Starting with a quick outline helps you gain the momentum needed to complete a project like a 5-day email course. Nicolas Cole calls this “prepping the page”. And it…