How I Built A Free Email Course — and Gained 210+ Subscribers in under 30 days.

Dylan R.
8 min readMay 31, 2022

I ran an experiment this past month.

Louis and the team at SparkLoop were kind enough to sponsor this Growth Currency experiment.

The goal was to launch and promote a lead magnet to drive subscriber growth.

I decided to create an email course: The 1KS Roadmap — Free course to getting your first 1,000 newsletter subscribers.

The aforementioned email course…


I wanted to create something that would resonate with my newsletter readers — present and future.

And getting them used to seeing “Dylan @ Growth Currency⚡” in their inboxes wasn’t going to hurt, either.

Mostly — I wanted to create a lead magnet that would align seamlessly with my newsletter content.

After all, the whole point of creating a lead magnet is to acquire a new subscriber. If your lead magnet isn’t relevant to your content, you’re doing everyone a disservice.

So here’s how I did it.

STEP 1: Created the Notion Doc

I needed a place to gather all of my thoughts, ideas, resources.

Most importantly, I needed a place to create the course outline. I used Notion. Any other word processor would’ve worked. But I just like Notion.

In the Notion doc, I outlined all of my sections for the course. I set up headings for each section and added a few bullet points.

A glimpse at the final product — in Notion.

Once all headings and bullet points were added, I began filling in more details.

Notice I didn’t write out the whole course from start to finish? Writing it that way can feel overwhelming, tedious, and never-ending.

Starting with a quick outline helps you gain the momentum needed to complete a project like a 5-day email course. Nicolas Cole calls this “prepping the page”. And it…

Dylan R.

Teaching you how to start + grow + monetize a newsletter — as I share how I’m doing it.

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