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How I Built A Free Email Course — and Gained 210+ Subscribers in under 30 days.
I ran an experiment this past month.
Louis and the team at SparkLoop were kind enough to sponsor this Growth Currency experiment.
The goal was to launch and promote a lead magnet to drive subscriber growth.
I decided to create an email course: The 1KS Roadmap — Free course to getting your first 1,000 newsletter subscribers.
Why?
I wanted to create something that would resonate with my newsletter readers — present and future.
And getting them used to seeing “Dylan @ Growth Currency⚡” in their inboxes wasn’t going to hurt, either.
Mostly — I wanted to create a lead magnet that would align seamlessly with my newsletter content.
After all, the whole point of creating a lead magnet is to acquire a new subscriber. If your lead magnet isn’t relevant to your content, you’re doing everyone a disservice.
So here’s how I did it.
