“Following your passion” is bullshit. Do this instead.

Dylan R.
5 min readMay 4, 2022

In April of 2019 I quit my decent paying, reliable corporate job to pursue a “passion” and start my own business.

I had convinced my wife — and myself — that remortgaging our house to pursue this passion was a good idea.

I had convinced myself I could replace my income within a year of starting this business.


I had zero customers.

I had zero plans.

All I had were some skills — and a “passion” — I thought I could monetize.

Turns out great businesses aren’t built with amateur skills and passion alone…

After 5 stressful and challenging months, I quit.

I quit my own job. Passion turned into misery.

I had spent more than double what my revenue over those 5 months starting that business.

But the lesson I learned was priceless.

“Follow your passion” is bad advice.

I read two books that help explain why I failed at following my passion — and I highly recommend you read them if you’re going to start a business.

Book #1: The E-myth Revisited by Michael Gerber.

Book #2: So Good They Can’t Ignore You by Cal Newport.


I won’t dive deep, but you should know that “E-myth” is short for Entrepreneur Myth.

Fitting for me: I longed to be an “entrepreneur” when I left my corporate job and pursued my passion.

“How cool it will be to answer to no one, call my own shots and do what I want?! And I can call myself an entrepreneur!”

Oh the prestige!

Well turns out I had fully bought in to the E-myth.

The myth that an entrepreneurial spirit and mindset is all you need to succeed. For me, it was sexy, simple, naïve and profoundly ignorant.

The 3 Types of Business Personas

Gerber explains there are 3 types of business personas required to successfully start, build, and operate a successful business:

Dylan R.

Teaching you how to start + grow + monetize a newsletter — as I share how I’m doing it. https://www.growthcurrency.net