“Following your passion” is bullshit. Do this instead.

Dylan R.
5 min readMay 4, 2022

In April of 2019 I quit my decent paying, reliable corporate job to pursue a “passion” and start my own business.

I had convinced my wife — and myself — that remortgaging our house to pursue this passion was a good idea.

I had convinced myself I could replace my income within a year of starting this business.

Well…

I had zero customers.

I had zero plans.

All I had were some skills — and a “passion” — I thought I could monetize.

Turns out great businesses aren’t built with amateur skills and passion alone…

After 5 stressful and challenging months, I quit.

I quit my own job. Passion turned into misery.

I had spent more than double what my revenue over those 5 months starting that business.

But the lesson I learned was priceless.

“Follow your passion” is bad advice.

I read two books that help explain why I failed at following my passion — and I highly recommend you read them if you’re going to start a business.

Book #1: The E-myth Revisited by Michael Gerber.

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Dylan R.
Dylan R.

Written by Dylan R.

Teaching you how to start + grow + monetize a newsletter — as I share how I’m doing it. https://www.growthcurrency.net

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