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Are Substack’s “Network Effects” worth the tradeoff?
Lenny Rachitsky writes Lenny’s Newsletter: a weekly newsletter about “product, driving growth, and working with humans.”
He has over 200,000 subscribers, including over a thousand paying subscribes.
Lenny publishes on Substack. He recently tweeted how Substack is now driving 10% of his paid subscriber growth — and 72% of his free subscriber growth.
He ends the tweet off with “Network effects in action”.
And understandably so, given how his growth on the platform is creating the flywheel, network effect of growing his newsletter.
His growth is propelling more growth.
So what does this mean for the 99.9% of newsletter publishers who do not have lists this big? Should you switch to Substack to take advantage of their “network effects”? Or if you haven’t launched yet, should you start on Substack?
