4 simple ways to retain new subscribers.

Getting newsletter subscribers is hard. So don’t lose them.

(source: image created by author)

You busted your ass to get that new subscriber. The last thing you want them to do is bounce.

It often costs more to get new customers than retain them — same goes for subscribers. Even without direct cost to getting new subscribers, it still takes time and energy.

So what are the best ways to ensure you retain your newsletter subscribers? Here’s the tl;dr…

1. Give a proper warm welcome
2. Set expectations
3. Surprise & Delight
4. Value first

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A Warm Welcome

Why send a Welcome Email?

For one, it warms people up to receiving your newsletter. Without one, the experience might feel disjointed or confusing. And that can lead to a quick unsubscribe — and that’s exactly what we’re trying to avoid here.

Welcome Emails help you introduce yourself (or your brand), your unique voice, and your content.